A380—a creative destructive force lands without the success

Due to the changing dynamics of demand, bigger as well as better mouse trap developed out of the progression of technology does not always succeed in creating an innovation success story. Due to this unpredictability in the growth of passenger traffic, despite succeeding in innovating A380, superior to Boeing 747, Airbus had to decide to abandon the journey prematurely without causing disruption to Boeing 747’s 50 years long dominance in long haul flights connecting hubs.